Today I drove in the general vicinity of a casino. I found the “signage” very interesting and thought I’d share…
Sign #1: “Bumps Ahead” with a picture of casino chips.
Sign #2: “Free Lobster Dinner” with a lobster waving an invite at you.
Sign #3: “Casino Gold Coming Soon” – a new pawn shop opening up soon.
What struck me was the (probably) unintentional irony of these signs, in succession. Bumps ahead? Well, at least they give fair warning! Driving over a bump may shake change out of your pocket…or it may make you lose even more. Car? House? Family….
Then came the hook: the butt of a crustacean, for “free”. Really? Are we so easily lured? It boggles the mind to imagine that a casino is so philanthropic that they’re sharing these $17/lb crustaceans just for public enjoyment, obviously there is some catch involved.
And finally, the result for one so caught: the pawn shop, where you can convert your jewelry, your prized possessions, for 1/10th of their price into more “gold” for the casino.
The warning, the hook, and the future. What a depressing drive. Obviously casinos think of us as fish, “suckers”, easily drawn in by lobster butts and hooked for life…or at least until the money runs out. A recent craigslist ad made me feel so sad, someone was advertising some household items for very cheap, with the explanation: “I need to get to the casino!” Yes, suckers indeed….